Understanding Consumer Behavior Towards Sanitary Pads: A Comprehensive Study
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Keywords

Consumer behavior
Sanitary pads
sustainable
Menstrual hygiene
Market analysis

How to Cite

Understanding Consumer Behavior Towards Sanitary Pads: A Comprehensive Study. (2025). African Journal of Biomedical Research, 28(1S), 184-202. https://doi.org/10.53555/AJBR.v28i1S.5989

Abstract

This research paper delves into the multifaceted realm of consumer behavior toward sanitary pads, offering a comprehensive exploration of factors influencing consumer preferences, purchasing decisions, and usage patterns. By employing a combination of qualitative and quantitative research methods, including surveys, interviews, and market analysis, this study provides nuanced insights into the diverse needs, perceptions, and experiences of consumers across different demographics and cultural contexts. Unique contributions of this study include an in-depth analysis of the impact of socio-cultural norms on brand switching behavior, the role of eco-consciousness in shaping product preferences, and the barriers to adopting alternative menstrual hygiene products such as biodegradable pads and menstrual cups. Additionally, the study identifies critical gaps in awareness and access, offering actionable recommendations for stakeholders. The findings hold significant implications for manufacturers, marketers, and policymakers aiming to enhance product offerings, drive innovation, and promote equitable access to menstrual hygiene solutions, ultimately contributing to improved health outcomes and gender equity.
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Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright (c) 2025 Mrs. Neysa Vas, Dr. Kalpana Munjal (Author)